We have had a busy year so far and love the people, businesses and brands we are currently working with.
We will post the delivery shortly in our portfolio.

BRAND DEFINITION

Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. Wikipedia.

To develop a Brand for your business services, consumer products or future ideas, we offer the following disciplines.

BRAND ANALYSIS
Strategy | Naming systems | Business descriptor | Brand programs | Brand messaging | Brand architecture | Brand positioning | Communications audits

BRAND DELIVERY
Business to business | Business to consumer | Sponsorship | Web + online | Retail | Promotions | Advertising

BRAND ELEMENTS
Identity | Logo development | Identity systems | Packaging | Icon development | Visual guides | Brand standards guides

BRAND + GRAPHIC DESIGN
Stationery Design | Packaging | Direct mail | Illustration | Insert templates | Sales + Media kits | Promotional kits | Brochures | Newsletters
Publications | Company Profiles | Annual reports | Special event materials | Invitations | Custom promotional items + clothing

CREATIVE + ART DIRECTION
Story boarding | Copywriting | Ideas generation | Staff workshops | Styling | Photography direction | Make-up + Hairstyling

POINT OF SALE / ENVIRONMENTAL
Building signage | Instore displays | Indoor/Outdoor billboards | Point of sale | Event posters | Display banners | Trade show exhibits
Vehicle graphics | Wayfinding Systems

WEB + INTERACTIVE in partnership with Cypher Digital Ltd + BizHub Ltd
Web design + development | Web architecture | Content management systems | eCommerce | eMarketing campaigns + reporting | Online advertising

TaylorMcAllum

We love the idea… and creating intelligent, relevant and enjoyable communications literature that is delivered via a number of traditional and non traditional ways. But we do more than create just content; we create consumer touchpoints that help businesses reach their customers, utilising innovation, ideas and design. We are an educated, experienced and skilled team of professionals. Our creatives have graduated from recognised universities/institutes and have worked and travelled extensively overseas, working with a number of high profile advertising and corporate design agencies. Our associates are also hot on ideas and delivery methods — just tell us what you want to achieve and we’ll look for a creative solution to deliver it. Simple!

CypherDigital is our sister company with a full offering in digital and web environments. A new entity that approaches the web from a bottom line point of view; no bullshit, straight to the point and without the frilly web or technical speak! Clean, sharp and ideas driven.

Together, we help our clients successfully launch new products, evolve established brands, create new ones or simply create more engaging brand experiences.

PRINCIPALS
Lionel Taylor. MDINZ. Brand Strategist, Design Director. Bay of Plenty / Auckland / New Zealand
Ronnie McAllum. Client Services Director. Bay of Plenty / Auckland / New Zealand

TEAM
Margit Barreras. Account Director. New Zealand / Hawaii / USA
Te Awanui Reeder. Account Director – Music Producer. Auckland / New Zealand

ASSOCIATES
Narelle McAllum. Motus Limited. Retail Art Director, Senior Designer. Auckland / New Zealand
Roelof van der Woude. BizHub Limited. Web Applications, Development + IT. Bay of Plenty / New Zealand
Lex van der Woude. BizHub Limited. Web Applications, Development + IT. Bay of Plenty / New Zealand
Logan Davey. Logan Davey Photography. Bay of Plenty / New Zealand
Toni Simms. IPRIMA Patent Attorneys. Hamilton / Bay of Plenty / Auckland / New Zealand
Chantelle Laurent. Formula One Results. Bay of Plenty / Auckland / New Zealand
Quinn Oconnel. Quinn Oconnel Photography. Bay of Plenty / New Zealand

FRIENDS
Kiko Make-up Artistry. Beauty + Effects | Krysalis Training. Health, Wellness + Fun  | Venus Network. Creating Business Connections
Estiana Risna. Design + Illustration + Photography  | Rapid Eye New Media. Web + Graphic Design  | New Media. Web Development + Applications
i360. Web + Graphic Design